Our Story
Built from Survival. Powered by Purpose.
LUMINARE was founded by Ashley Gurule — a mother, grandmother, student, and survivor from Greeley, Colorado. After a life shaped by hardship, Ashley chose to turn her story into a lantern for others.
LUMINARE is streetwear with a mission: to show youth and young adults who feel lost, scared, or unheard that there is a path forward — and people in their corner to walk it with them. Every piece we create carries that weight. Every dollar supports that work.
The Mission
More Than a Brand
Every purchase from LUMINARE directly supports our mentorship program for youth and young adults in Greeley, CO. We create space for people who feel invisible to find their voice, their community, and their next step.
The Founder
Ashley Gurule
A Black and Native woman from Greeley, Colorado. Mother. Grandmother. Student. Survivor. Ashley built LUMINARE as a beacon — proof that hardship does not have the final word.